Business owners need to track customer transaction history and browsing behavior. They need to personalize the interactive experience, targeting the right content, assortments, and promotions to the right customers.

TriggerIt Technology allows targeted selling through the timely personalization of online and offline communications. The import feature creates e-mail lists that will tie to the trigger technology for event programmable mass online marketing.

Events include time frames, dependancies, and conditions contained in the database. The export feature enables offline marketing through direct mail and other offline communications.